When it comes to ways to boost sales, the use of decals, banners, and signs for retailers can make all the difference. Consumerism is long past the days of having brick and mortar stores as the only way for people to shop. For this reason, retailers must make the in-person shopping experience competitive with online options. Whether you realize it or not, successful retailers are partnering with professional printing companies with great results to up their game when it comes to what the eye sees when shopping in the store.
The Power of Decals, Banners and Signs in Retail Stores
So, what is the power of decals, banners, and signs in retail stores? The answer is that it is a feast for the eyes as well as a gentle nudge of motivation to complete a sale. Let’s break it down to get a clearer look at their impact on the consumer.
Store A sells high-end office products and furniture. It is well organized and designed to make the customer feel a luxurious atmosphere that comes with a clean store, gentle lighting, soft music, lots of space to wander, and little to no contact with salespeople.
Store B sells the same high-end office products and furniture. However, a quick glance around that space shows a window decal announcing sales promotions, banners to announce clearance items and new arrivals, and signs sharing their customer rewards program.
Retailers at Store A are hoping customers will appreciate the luxury and quiet of their shopping experience enough that it will result in a sale. However, this could be a problem for the individual on a budget who might only be able to shop in the clearance section. They will not know where it is or if it even exists and may simply opt to leave and shop elsewhere.
Retailers at Store B do not necessarily need to have salespeople interact with customers until the point of purchase thanks to letting well-designed and placed decals, signs and banners doing the talking for them. This allows the customer to know about promotional sales, the clearance section, and even the customer rewards program without having to speak to anyone, which many customers prefer.
Take a minute to evaluate which shopping experience would best meet the needs of your clientele.
Ways Promotional Decals, Banners and Signs Can Be Used in Your Store
The way a retailer uses printed promotional materials can shape a customer’s shopping experience. The key is to have the items accomplish a specific purpose and be placed strategically.
Here are a few ideas for getting started:
- If you are promoting a limited time only sale like a “buy one, get one free,” consider announcing that sale on the outer window of your store to bring customers inside, in a visible place in the store for customers who are already shopping, or leading up to the cash register.
- To highlight new product arrivals, think about placing a small sign next to these products. This lets the customer know the product is brand new inventory. In a world where everyone seems to be looking for the next best thing, this can be an effective way to use retail signage.
- Stores with tall aisles or displays that prevent customers from seeing across the store may be wise to use banners or signage to direct shoppers to the dressing rooms, or to the registers for checkout.
- If done correctly, a retailer may be able to boost sales and grow their customer base at the same time by strategically placing signage near the register that announces a rewards program for customers. It may even feature a QR code that takes the customer to the signup page while they are waiting their turn at checkout.
The sky is virtually the limit when determining how to use printed items to accomplish sales goals and engage customers.
Decal, Banner and Sign Options for Your Retail Store
With retailers clear on the value of decals, banners, and signs in their stores, the next step is to determine which options will be the most effective for their specific customers.
Options of Decals for Retail Stores
Window decals usually stick on and do not require a lifetime commitment to wherever you place them on the window. They can be good for listing their store hours as well as displaying specific promotions or brands shoppers can find inside. Some retailers even choose to make some of their window decals themed to go along with special holiday sales.- Wall decals can set the tone for the store. The design and color scheme that a retailer chooses will help dictate the atmosphere of their store. These decals are typically used for company branding, company messaging, or special event branding.
- Floor decals can be an effective use of space for smaller stores. Arrow decals can send customers in a specific direction. A “thank you” decal on the floor by the exit can be a way to express appreciation for a customer’s business and a way to steward the customer-brand relationship.
Window decals usually stick on and do not require a lifetime commitment to wherever you place them on the window. They can be good for listing their store hours as well as displaying specific promotions or brands shoppers can find inside. Some retailers even choose to make some of their window decals themed to go along with special holiday sales.Options of Banners for Retail Stores
Banners deliver a great deal of versatility as they may be hung on a wall, be made to stand alone, or even displayed along the cash register at the checkout.
- In-store banners can be reused if limited information goes on them. For instance, rather than putting “Clearance 50% off,” simply use the “Clearance” banner and then supplement with signage that indicates the percentage of savings a customer will get from shopping in that section. This may also apply to other generic categories such as “Best Seller” or “New Arrivals.”
- Special event banners are also popular with retailers, particularly for the busiest shopping days of the year which can occur during peak times such as back to school and Christmas or Hanukkah celebrations.
- For stores wanting to bring customers inside, outdoor banners tend to be effective for really big announcements such as “Grand Opening.”
In-store banners can be reused if limited information goes on them. For instance, rather than putting “Clearance 50% off,” simply use the “Clearance” banner and then supplement with signage that indicates the percentage of savings a customer will get from shopping in that section. This may also apply to other generic categories such as “Best Seller” or “New Arrivals.”Options of Signs for Retail Stores
Signs can take the form of many sizes and shapes, making them somewhat of a chameleon for in-store sales tactics. Some common ways retail sign announcements are used can be:
- Discount details
- Product features
- Manager’s pick
- Customer service
Why A Professional Printer Makes All the Difference
Using a professional printer for your decals, banners, and signs is essential when it comes to making a good first impression. Decals that are featured on the outside window of a storefront create a first impression that can draw people into the establishment.
Professional printers know the ins and outs of what materials to use for your store’s specific needs. Their expertise ranges from product durability to design resolution to colors that match your business’ logo and branding.
If you have questions about whether a new idea or a certain approach will work for your retail store, a professional printer can guide you in making the best decision for a positive return on investment.
Decals, banners, and signs for retailers do more than just relay important information, they set the tone for a customer’s shopping experience. They can be key elements in completing a sale and growing the customer base. With impacts like these, your reputation and success are too important to trust to just anyone. Be sure to work with an expert commercial printing company for decals, signs and banners that will make a positive impact on your business.
