Carroll Printing can support your organization’s marketing programs with the power of print through a proven medium that people trust and value. Using industry-leading print production technology, we can support:

• Advertising campaigns
• Brand development
• Special events
• Collateral material production

Whether your business is developing its brand marks, creating signage, preparing for a trade show or is looking to reach more customers, we can leverage expert print methods to reinforce your company’s marketing goals.

Advertising Campaigns: Generate Demand with Effective Print Materials

Advertising campaigns play two essential roles for companies, which include generating demand for a product or service, or building brand awareness. Commercial printing can support both objectives with a variety of print marketing tactics, including:

• Direct mailers and mail campaigns – Direct mailers can be targeted at certain areas (down to the neighborhood) or at a certain demographic segment – like households with children. Print mailers have proven attention-getting power. Engagement rates can exceed 90 percent for many print mail campaigns, and response rates are much higher, compared to e-mail marketing.
• Sales collateral – In print, sales collateral refers to the materials a business may use to drive demand or improve brand awareness. Sales collateral is a broad term that includes brochures, white papers, booklets, catalogs, pamphlets, flyers and anything a business might use to convert a potential customer into a paying customer.
• Inserts – Free standing inserts (FSIs) are print advertising materials that are included with a print publication – typically a newspaper or magazine. They can be used to deliver coupons, announce a grand opening or raise brand awareness. FSIs are prized for their mass circulation and excellent engagement rate, as they’re included with print materials that people intentionally engage with.
• Point-of-sale materials – Point-of-sale (POS) advertising is an effective way to encourage additional sales right when consumers are mentally prepared to spend. Examples include display stands, shelf signage, banners, table tents, pavement signs and leaflets.

Our expert printing team can develop print collateral like the examples above to push your brand into more areas and reach a growing number of consumers.

Brand Development: Build a Better, More Effective Brand

Commercial printers can serve as a primary support partner for their business clients in their brand development and marketing programs. Whether your business is in its initial stages or is a well-established operation, our commercial printing services can help support the following brand development strategies:

• Print advertising (newspapers and magazines) – Print ads can get your brand out to a wider audience and cultivate brand awareness. Commercial printers have design talent on staff that can develop ads and other brand marks (like a logo) for businesses. Our team also includes copywriters and photographers, so we can develop brand-boosting ads from scratch.
• Branded collateral – We can brand a variety of promotional items to improve brand awareness and recognition, especially for special events like industry conventions, trade shows, team building, employee events, seminars and golf tournaments. Promotional items include apparel, computer accessories, pens, sporting items, bags, tool kits – there are few limits on what can be branded using modern print technology. When used properly, promotional items can fit into a variety of marketing programs.
• Signage production – Physical signage is a fundamental part of any company’s branding strategy and should be one of the first marketing programs your business invests in. It reinforces your brand and its tone, as well as attracts attention to your location, your products or your brand messaging.We can produce various forms of print signage, including banners, posters and flyers. Our advanced printing services also include metal signage – a durable exterior form of signage that can be installed on building facades or as free-standing signs.