Logo Design

Whether it’s for a business, an organization or a government entity, logo design is the cornerstone of brand identity. Carroll Printing is experienced in logo design for a variety of organizations, and this means we can deploy the right design and branding techniques for any client. Modern or classic, sophisticated or playful – our designers can match your brand to the right logo.

Why Businesses Need Professional Logo Design

Your logo is of central importance to your organization’s branding. Professional logo design is a major factor in your company’s overall success. Here’s why:

It makes the all-important first impression – Your logo will be on every piece of branding material and every important piece of print it will ever create and will become synonymous with your organization. How people mentally categorize your organization is influenced by your logo design.
Your logo is the most indelible image associated with your organization, and professional logo design makes sure it counts.
It establishes brand recognition and differentiation – Logos are a visual reinforcement mechanism, designed to make people think about your organization when they see it. The better your logo design, the more effective it will be at creating brand recognition, which means people will remember your brand better. It will also help people tell your brand apart from other companies in the industry.
It establishes brand trust – Effective logo design also builds trust in your brand, as a professional quality image will convey professionalism with your brand. And professionalism is how companies generate trust with consumers. On the other hand, an amateurish logo design will also convey the same impression with your brand.
It sets the foundation for other brand marks – Your overall brand strategy will involve incorporating many visual elements, such as fonts and a color scheme. These elements will be derived from your logo because everything needs to work in harmony. By investing in professional logo design from the outset, you’ll have a good start for the rest of your brand marks.
It streamlines future marketing efforts – A professional logo design team like Carroll Printing will ensure your logo is formatted for every type of marketing medium you’re likely to utilize. This includes posters, banners, decals, a website, business cards and much more. In every instance, your logo will be represented with high quality, vivid detail.
It supports efforts to establish IP – Your logo will be among your most important intellectual properties, and having an official record of your logo design will aid in any trademark protections you may need to engage in.

The Process of Professional Logo Design

Logo design experts spend much of their time working in graphic design software to create and test a variety of logo concepts. Outside of the creative nuts and bolts of logo creation, this is what the overall process looks like when working with a professional logo design team:

Client consultation and briefing –

During the early stages of the project, the Carroll Printing team will consult with your organization to get a complete sense of its mission, its messaging, its industry and so on. This is to develop a clear idea of how to best represent the organization, which will then be applied to logo designs.

Market and industry research –

During and following consultation, your logo designer will do a bit of market and industry research to identify which logo concepts to pursue first. For example, research will reveal which design trends are popular for the client’s industry and brand tone, and which ones are not. This information can be used to either build from a proven logo concept, or to try out something completely unique.

Concept development –

Our logo design team will create a handful of concepts and produce sketches among the best of the bunch. During this process, a few standout logo ideas will emerge from the rest and will be taken to the final development stages.

Concept finalization and presentation –
Your logo designer will use graphic design software like Illustrator or Photoshop to create high quality final versions of the best logo concepts. Each logo will also be incorporated into some branding mockups to give you an idea of what the final result will look like. Organizations pick the one they believe best suits their brand.

Once complete, your logo design should be ready for display in a variety of formats. Over time, it may be necessary to update your logo or add variations. Carroll Printing can assist with logo refreshes and ensure your branding always remains current and effective.

Investing in Expert Logo Design is Investing in Your Company’s Future

Logo design isn’t just an important part of your overall branding strategy – it’s the starting point for all of your visual branding marks. Your typefaces, colors, messaging and brand tone will follow your logo design. Given its central role, your logo design should only be trusted to a proven expert.

For decades, Carroll Printing has been that proven expert for many organizations in many industries. Some of our latest work is featured below and includes clients in business, politics, special interest groups, clubs and other organizations.