Whether you are a corporation, small business, nonprofit, community organization or a politician trying to establish your brand, its success can be found in logo design by a professional printing company. A professionally done logo has its roots in graphic design and typically uses a combination of words, colors, and symbols to create brand awareness for an entity. It should be easily recognizable by the public and speak to the service an entity provides.
Perhaps even more importantly, your logo should be a personal reflection of your company or organization. Developing this type of customization requires the creative and practiced hand of a professional printing company expert.
How Logo Design by a Professional Printing Company Stacks Up Against Other Options
Although some businesses may be tempted to go with an online logo maker, cutting corners on this stage of your company’s branding would be a mistake. Afterall, ideally a logo is something that works best when it follows the company’s journey over several years. So, it makes sense to get it right the first time with a professional printing company.
Some of the advantages of working with a professional printing company include:
High Level Experience. Professional printing companies that offer logo design frequently employ individuals with specialized training and proven experience. This professionalism is a part of the experience from the first day of brainstorming for a logo all the way to applying the finished product to multiple types of surfaces.- Simple Artistry. There is a fine art to creating a logo that requires the perfect balance of words, color and art. If multiple elements are too large, they will fight for the viewer’s attention which can cause a disconnect and make the overall design somewhat chaotic and unflattering. Even a line that is too thick on a logo can create a spacing and focus issue. Printing professionals can assist with logo design that showcases primary features while still utilizing complementary features that do not take over or clutter the design.
- Color Consistency. Professional printing companies understand the importance of having the colors of a company’s logo look the same regardless of application. For this reason, a reputable company will likely use the Pantone Matching System. This system assigns numbers to colors so that printers can ensure that they can use the exact same colors in every production of the logo.
- Application to Multiple Mediums and Surfaces. In theory, a logo should transfer to multiple mediums such as social media platforms, billboards, t-shirts and tumblers neatly and according to scale. Unfortunately, this isn’t always the case when it is designed by someone other than a skilled printing professional. If you plan to display your logo on various items such as t-shirts, polos, tote bags and more, a professional printer will have access to high-quality products. This is almost as critical as the logo itself because poorly made materials can make even the best logo look subpar.
- Customization. Although the goal is for logos to be unique and different, for designers without years of experience or a background in logo creation, it may prove more difficult to personalize logos for companies in a way that differentiates them from the competition. Professional printing companies should have multiple tools at their disposal to aid in keeping logo customization a top priority.
- Money Savings. While it is possible that working with a professional printing company may cost more up front, chances are it could end up saving you money in the long run. Logo designers that are not adept at making a logo versatile in application on different materials could end up charging their client again for every tweak they have to make in order to make the design work on a different medium. Have the logo done right from the get-go by printing professionals so these additional charges are not necessary.
High Level Experience. Professional printing companies that offer 
Color Consistency. Professional printing companies understand the importance of having the colors of a company’s logo look the same regardless of application. For this reason, a reputable company will likely use the Pantone Matching System. This system assigns numbers to colors so that printers can ensure that they can use the exact same colors in every production of the logo.
Customization. Although the goal is for logos to be unique and different, for designers without years of experience or a background in logo creation, it may prove more difficult to personalize logos for companies in a way that differentiates them from the competition. Professional printing companies should have multiple tools at their disposal to aid in keeping logo customization a top priority.Why Professional Printing Logo Design is Superior to AI
As with may things in today’s modern word, there is the temptation to lean toward AI for logo design. However, there are some limitations in doing so that are worth pointing out:
- AI is still in a developing and refining stage even as people are actively using it. There is a learning curve present here, and that can be a costly gamble for logo design, especially since a logo is a long-lasting visual representation of your brand.
- Even though artificial intelligence can yield ideas and information, at least in the beginning stages, it is still somewhat reliant on certain templates and algorithms that can hinder creativity in a way that is not hindered by human design.
- At the end of the day, AI’s scope is currently still limited in certain considerations for logo design. In addition to its inherent struggle to personalize information, it is likely not able to effectively consider cultural awareness issues when producing designs. A misstep in this area could backfire in a big way on a company by undermining their credibility and creating the need for a second and more appropriate logo redesign.
AI is still in a developing and refining stage even as people are actively using it. There is a learning curve present here, and that can be a costly gamble for logo design, especially since a logo is a long-lasting visual representation of your brand.
The benefits of logo design by a professional printing company are significant. When designing the heart of company recognition to be relatable, simple, timeless, and attractive, it only makes sense to give that responsibility to professional printers who have years of experience and expertise in designing and creating logos. Why would you trust your company’s brand awareness to anyone else?
