Businesses, non-profit organizations, political campaigns and cities can make a major marketing impact by advertising with banners and signs. When developed by an experienced commercial printer, banners and signs can add serious marketing muscle in the following ways:
- Banners and signs are high visibility marketing materials that attract attention
- Banners and signs can be made from weather-resistant material for exterior applications
- Banners and signs can be customized to fit any brand colors, tone or marks
- Banners and signs can be produced in large volumes to cover large marketing campaigns
With their versatility and proven impact, banners and signs can be an effective branding tool for any marketing campaign.
Types of Marketing Banners and Signs
Banners and signs are available for a range of applications and settings, including:
- Corporate banners and signs – Banners and signage used for corporate purposes can be used in interior and exterior settings, in window displays, across exterior building facades, around product displays, near checkout stations and anywhere customers (and potential customers) can be found.
- Event banners and signs – Banners and signage can also be customized for various events, including grand openings, trade shows, industry conferences, product reveals, press conferences and more.
- Political banners and signs – Political campaigns also need marketing power, and banners and signs can deliver that power through effective messaging. Political banners and signs include pop-up vertical banners, wall banners, yard signs, cut-outs and more.
Types of Materials Used in Advertising Banners and Signs
Commercial printing companies have access to a variety of banner and signage materials, each appropriate for different applications. These materials include:
- Various types of paper – Commercial printers have an inventory of paper-based materials on hand, including a variety of paper and cardstock weights. Commercial printers can apply various finishes – such as lamination – to augment the signage’s appearance or durability.
- Cloroplast (specialized foamboard) – Cloroplast is a durable but inexpensive type of foamboard that’s also weather resistant and appropriate for exterior settings. Cloroplast is particularly effective for yard signage, such as political signs.
- Marine plywood (MDO) – Marine plywood is a cost-effective material that’s ideal for various exterior applications. It’s a popular choice for real estate signage and display signage for construction sites and other development sites.
Advertising Banners and Signage Printing Techniques
Marketing banners and signs are produced using a variety of printing techniques, including:
- Inkjet printing – Commercial printers use a 4-color process to print vivid designs on paper-based materials. Inkjet printing uses various inks for various settings. For example, solvent inks are weather-resistant and appropriate for outdoor applications. Some inks are also UV-curable, so they dry instantly when exposed to UV light. This process is especially effective for printing on materials that would otherwise be difficult to print on.
- Dye sublimation printing – Dye sublimation printing uses large format, specialized printers and heat transfer processes to print on fabric. Dye sublimation is therefore ideal for fabric banners and signs.
- Screen printing – Screen printing involves pressing high-viscosity inks through custom-made mesh screens. Screen printing is usually reserved for larger production volumes, as a custom mesh screen must be made. This process can be used with a variety of materials, including fabric.
- Flexographic printing – Flexography is a high-volume printing production method that works by transferring inks to the material using a series of rollers. Flexographic printing can be used with nearly any substrate, including vinyl, paper, corrugated foamboard and more.
The Advantages of Working with a Commercial Printer for Advertising Banners and Signs
When businesses or political campaigns require banners or signage for advertising purposes, they typically turn to a trusted commercial printer. Here’s why:
- The quality advantage – Commercial printers can guarantee superior print quality with every process and on every substrate. Commercial printers can also customize their clients’ branding as they have graphic design professionals on staff to assist with visual concepts.
- The versatility advantage – Commercial printers can print on a comprehensive variety of materials, including paper, vinyl, plastic, plywood, foam board, and nearly any other signage material imaginable.
- The volume advantage – Commercial printers have access to high-volume production methods and technologies. These can be leveraged to scale up with a client’s changing production needs, whether they need to ramp up or down.
- The service advantage – Commercial printers are equipped to rapidly respond to a client’s changing printing needs, whether it’s to adjust a color here or to update a logo there. Whatever changes are needed, a commercial printer can make them quickly to ensure your brand stays up to date.
Work with an Experienced Commercial Printer for Successful Advertising with Banners and Signs
Banners and signs are proven brand boosters because of their attention-getting potential and because they can be used anywhere. However, to fully leverage this impact and versatility you’ll need a commercial printing partner that can serve all your signage needs. A reputable commercial printer can identify the best print methods and material for your marketing initiatives and put them to work for your brand.
