A trade show booth without a takeaway is a booth people walk past. The problem is that most trade show giveaways are bought the week before the show, ordered on price, and thrown away in a hotel room the same night. The item cost real money and bought a single impression. The giveaways that work […]
Trade Show Giveaways: What People Keep and What They Bin Read More »
With the average American being exposed to hundreds of marketing messages daily, it has never been more important to know how branded materials and promotional products positively impact businesses. These materials and products include branded promotional merchandise like apparel, giveaways and gifts that showcase the company logo. Exactly which items you choose and how you
How Do Branded Materials and Promotional Products Positively Impact Businesses? Read More »
Modern printing technology can be used to brand nearly anything, including memorable, high quality corporate gifts and useful tradeshow swag. Some of the most popular items to brand with a company logo for corporate gifts and swag include: Apparel, like shirts, hats and outerwear Drinkware, like mugs and water bottles Pens Bags Calendars Watches Clocks
Corporate Gifts vs. Tradeshow Swag: Why the Promotional Products You Choose Matter Read More »
When you think about the value of first impressions, the business impact of branded apparel becomes clearer, and it is part of the reason that uniforms still matter. Uniforms are worn by people who are often on the front lines of your business’ interactions with consumers, and in this way, they become the face of
The Business Impact of Branded Apparel: Why Uniforms Still Matter Read More »
Whether hosting a special event or running a booth at a trade show, there is an art to choosing promotional items for corporate gift bags. From the Oscars to sports playoff games to trade shows, swag bags make an appearance. These bags of goodies are designed to make attendees feel special and spoiled, while promoting
Tips for Using Promotional Items for Corporate Gift Bags Read More »
When determining how promotional printing can boost your business, many companies are surprised to learn the benefits. Promotional printing is an effective marketing strategy, a great method for growing your business, and an ideal way to engage your target audience. Tangible Branding Through Promotional Printing Is Making a Comeback In a heavily digital world that
How Promotional Printing Can Boost Your Business Read More »
Promotional marketing can generate impressive returns for a business, especially if your marketing team identifies the best items to use for your event. There are hundreds of items to choose from, as commercial printers can turn just about anything into a promotional product. Some of the most common items used for promoting a business include:
What Types of Promotional Products are Commonly Used for Marketing? Read More »
Many companies in the U.S. rely on trade shows to do a large portion of their marketing. For some businesses trade shows represent all of their face-to-face marketing outside of their sales team. Trade shows are important events, and that means your business likely needs to maximize the impact of each show attended. Print materials
How Printed Materials Can Impact Trade Show Success Read More »
Promotional products have been a marketing mainstay for decades, with obvious benefits that every business could use. They’re particularly effective at making a positive, long-lasting impression that has downstream brand-boosting effects for the company. This lasting impression is one reason why promotional printing remains a favored marketing tactic. Another reason: Promotional printing technology has improved
How Printing Promotional Products Can Leave a Lasting Impression Read More »
Promotional printing isn’t a new marketing concept. In fact, it’s more than a century old, and unsurprisingly, was originally utilized by a newspaper. Today, promotional printing and promotional products are in widespread use among many industries. Promotional printing is an important part of any marketing strategy, and working with a reputable commercial printing company provides
The Advantages of Promotional Printing for a Business Read More »
