When determining how promotional printing can boost your business, many companies are surprised to learn the benefits. Promotional printing is an effective marketing strategy, a great method for growing your business, and an ideal way to engage your target audience.
Tangible Branding Through Promotional Printing Is Making a Comeback
In a heavily digital world that is inundated with a barrage of internet ads and posts on social media platforms, promotional printing is making a strong comeback. Creative merchandise is designed to establish brand identity, create brand awareness among the public, and build company credibility.
Some examples of how promotional printing can boost your business incorporates one or more of the following branded items in your outreach efforts:
- Pens
- T-shirts
- Polo Shirts
- Sweatshirts
- Jerseys
- Jackets
- Caps
- Tote Bags
- Crossbody Bags
- Backpacks
- Executive Gifts
- Calendars
- Travel Items
- Tumblers
- Coolers
- Bottle Openers
- Computer Accessories
- Tech Organizers
- Key Chains
- Flashlights
- And so much more
Another way to boost your business is by incorporating your company’s values into the design. For example, if one of your business’ priorities is sustainability, it is critical to use eco-friendly merchandise and communicate that to the recipients.
How to Choose Printed Promotional Items for Your Business
There is a science to choosing the right items to promote your business. An item that is given out to a demographic that does not use or appreciate said item is a waste of money. Here are some important things to consider when choosing the items your company will utilize:
- Vision. Know what your ultimate goals are for using printed promotional materials. Then decide which items might best support those goals. Try to use products that are relevant to your business. For example, if you are a business that sells outdoor gear and equipment, a reusable water bottle with your brand on it might be a good fit for customers.
- Sustainability. American consumers are increasingly aware of the importance of sustainability for our planet, and by choosing an item that is made from recycled or eco-friendly materials helps them support that effort while also associating your company with it as well.
- Product life. Be sure to use materials and manufacturing processes that will add to the lifespan of your product. This enables the consumer to use the product for a longer amount of time, therefore increasing their tie to your business. It may also enable them to create public awareness if the item is a shirt or cap that they wear out of the house.
- Brand color consistency. Work with a professional printing company who uses the Pantone Matching System (PMS) to ensure that the colors used in your brand appear the same in every use, regardless of what medium they are on.
The Benefits of Company Branded Promotional Items
Branded products showcase a company’s logo. These products come in multiple forms including those listed above. This type of branding is a key component of marketing because it helps establish awareness and credibility for a business.
In a study conducted by the Promotional Products Association International, people were able to more easily recall the name of a business from a printed promotional product they received and were more likely to give that company their business in the future.
In addition, research shows that a majority of promotional product recipients claim they keep those items for a year or more. In other words, every time that individual uses or wears that promotional product, they are reinforcing their own ties to the company as well as creating greater awareness if the item is used in public.
Gifting Promotional Printing Items
The beauty of promotional printing items is that they work well in creating awareness in the general public, as well as reinforcing relations with current customers. In a very fluid marketplace, it is possible for businesses to put so much focus on new patrons that they neglect to appreciate the existing customer base too. It is important to include both demographics in marketing efforts.
Gifting specially created items is how promotional printing can boost your business. Gifting them to new and existing customers alike makes these parties feel seen and valued as a client. In today’s world, anyone can send an email with just a click and minimal effort, but shipping or personally presenting a promotional item to a customer can have a more lasting impact that then gives the object increased value in the eyes of the recipient.
Quality vs Quantity for Promotional Printing
Offering a wide range of promotional items is a good marketing practice, but it is equally important to make sure each item is of high quality.
The quality of the items a business distributes is a direct reflection of the company itself. Did they make finding a good and well-made item a priority for the recipient? Or were they in such a hurry to get things out the door that the recipient can immediately see the poor craftsmanship? Businesses should think about the type of printed promotional items they use as an investment in their reputation and their recipients.
Another reason to select quality printed promotional items is longevity. A well-made polo shirt may last several years, even with frequent washing. This means every time the person wears that shirt, they are increasing your company’s visibility wherever they go. This is advertising the company may have paid for to have the shirt made, but the return on investment is above and beyond that initial cost.
Choosing the Right Printing Company for the Job
When it comes to how promotional printing can boost your business, a sage piece of advice is to choose a professional printer with years of experience.
To find a printing company that is a step above the rest, look for:
- Excellent reviews
- Additional services such as brand or logo creation
- Their use of Pantone Matching System colors
- A large scope of promotional printing items to choose from
- Fast turnaround time
The professional printer chosen is the most important component of promotional printing, so take the time to make sure the provider you choose is the right fit for your specific needs.
Work with a reputable printing company to realize how promotional printing can boost your business and increase revenue through awareness.
