With the average American being exposed to hundreds of marketing messages daily, it has never been more important to know how branded materials and promotional products positively impact businesses. These materials and products include branded promotional merchandise like apparel, giveaways and gifts that showcase the company logo. Exactly which items you choose and how you give them away are up to you.
Whichever branded materials and promotional products your business chooses, you can have confidence those tangible items will stand out and perhaps be more memorable than an influx of digital ads. The digital market has become so oversaturated with messaging, so branded materials and promotional products that can be worn, held in the hand or become part of an Instagram worthy moment can help enhance brand visibility and strengthen a company’s identity and bond with consumers and potential customers.
What is The Strategy of Using Promotional Products in a Digital Age?
So much of the world has opted to communicate and interact with consumers online where digital impressions are somewhat fleeting, and tangible marketing is becoming a bit of an anomaly, one with a memorable influence at that.
This is due in part to the feeling a consumer gets when they are given something of value for free. It can result in feelings of loyalty, possibly making a consumer feel more allegiance to practice engagement with that particular company brand.
Tangible products often find their way to a person’s home, office or car, where every time they see it, it functions as a visual cue that triggers the memory. It becomes a useful tool for cognitive recall that could eventually result in company revenue.
How Can Branded Materials and Promotional Products Boost Brand Visibility and Recognition?
One of the most unique things about promotional products compared to digital promotions is that they have extended staying power because they have the potential to have longer circulation.
Think about it. The mug with your company logo that was handed out to the tradeshow audience could end up being a person’s go to for their daily coffee fix. This means it might sit on their desk every day or by the coffeepot at home, and every time they use it they see your company logo.
A reusable tote bag with your company logo can work much the same way by becoming a person’s favorite carryall and also functioning as a free advertisement to everyone who sees them carrying the bag.
Some items that work well for branded materials and promotional products that can positively impact businesses include:
Branded and Promotional Apparel:
T-shirts- Sweatshirts
- Hoodies
- Polo shirts
- Pullovers
- Fishing shirts
- Jackets
- Rain jackets
Branded and Promotional Automotive Accessories:
- First aid kits
- Key Tags and Keychains
- Air fresheners
- Flashlight
- Bottle opener
- USB car charger
- Tape measure
- Compass
- Carabiner
- Mini tool set
Branded and Promotional Awards & Recognition:
- Pens
- Stickers
- Plaques
- Lapel pins
- Awards
- Clocks
- Badges and Lanyards
- Drawstring
- Backpack
- Tote
- Travel kit bag
- Shoe bag
- Lunch bag
- Grocery bag
Branded and Promotional Calendars:
- Desk
- Wall
Branded and Promotional Candy & Snacks:
- Personalized candy and snack containers made of various materials, shapes, and sizes
- Caps
- Bucket hats
- Beanies
Branded Computer Accessories & Promotional Desk Items:
- Stylus pen
- Laptop bag
- Mouse pad
- Laptop sleeve
- Wireless earbuds
- Desk mat
Branded and Promotional Golf Items:
- Tees
- Golf towels
- Golf balls
- Ball markers
- Golf shirts
Branded and Promotional Healthcare:
- First aid kit
- Lip balm
- Hand sanitizer
- Stress ball
- Eye mask
Branded and Promotional Home Products:
- Candles
- Frames
- Kitchen utensils
- Mugs
- Glassware
- Tumblers
- Cheese boards
- Coasters
Branded and Promotional Sports & Outdoor Products:
- Can coolers
- Wrist bands
- Stadium tote bags
- Umbrellas
- Towels
- Fans
- Coolers
- Frisbees
- Sunglasses
- Water bottles
How Can Branded Merchandise Promotions Strengthen Consumer Relationships?
Many people view receiving a promotional item as a reward or sign of appreciation. The feelings that can come along with those experiences can create brand loyalty because consumers feel like they have a valued connection to the company.
This advertising strategy can work especially well when a company presents a consumer with an item that is directly related to their line of business. For example, a gym that rewards people signing up for a two-year membership might gift branded water bottles or sweat towels people can use during a workout.
What are the Benefits of Cost-Effective Marketing with High ROI?
When using branded materials and promotional products to positively impact business, consider how the cost and ROI compares with digital marketing.
For a digital ad to be truly effective, placement and uniqueness are key. To hit each of those marks, the cost involved is typically great. When the digital ad does debut, there will likely be many other ads for it to compete with, which can lower a consumer’s recall of the brand.
In contrast, branded and promotional products made in bulk for wide distribution can lower the overall cost per item. Then add to this, the item is a tangible one with staying power that enhances brand recall and may also yield multiple impressions to consumers. Altogether, this can mean cost-effective marketing and a higher return on investment for branded promotional items.
How Can Branded Materials and Promotional Products Positively Impact Businesses by Being Competitive?
The success of any marketing promotion relies heavily on the public perception of it. So, commit to using creativity and quality in your promotional items to make them more valuable to the recipients. This often involves tailoring the products to niche audiences for optimal impact.
Give thought to the type of events you might use these products for such as conferences, trade shows or celebratory giveaways. Then choose the items that you think the audience will use and most deeply connect with.
It is worth noting that companies who use earth-friendly or eco friendly products may have an additional advantage for consumers that are more environmentally conscious.
Why Does Choosing the Right Professional Printing Company Matter?
For the best return on your investment when it comes to branded promotional products, it is essential to work with a reputable professional printing company. These professionals likely work with hundreds of logo designs for a wide range of products each year, and with that comes wisdom and guidance for their customers.
Afterall, a quality product is worth nothing to your company’s marketing promotion if your logo can’t be expertly and accurately applied to different surfaces and products with precision and continuity.
With the knowledge of how branded materials and promotional products positively impact businesses, the questions become who will help you design and perfect yours and how fast can you get started? Reach out to a reputable printing company today to begin the process of branding various materials for your marketing campaigns.
FAQs About Branded Materials and Promotional Products
Q: What are branded promotional products?
A: These are items such as mugs, shirts, water bottles, keychains, etc. that can be branded with a company’s logo for promotional purposes.
Q: Do branded promotional products help with marketing?
A: When utilizing creative and unique branding for niche audiences, promotional products can be quite effective.
Q: What kind of business helps with design of branded promotional items?
A: It is best to seek the guidance and expertise of a reputable and experienced professional printing company for branded items.
