Your business card may be your first impression on a potential client, and it’s certainly one of the longest lasting ones, as it may be carried in a wallet or posted on a bulletin board for months. This is why it is important to make sure your business card stand out, and a professional printing company can help with that. Specifically, an expert commercial printer can bring these three advantages to your business cards:
- An expanded material and format selection
- Better design techniques
- A standout call to action or other marketing language
With these professional touches, your business cards can make a lead-converting impact.
A Professional Printer Has an Expanded Material and Format Selection
When most people consider business card design, they think of the images or text that will be included on their card. However, a professionally printed business card may stand out for its shape or the material it’s made from.
Expert professional printers have an expanded material inventory to peruse, so you’ll have more options to choose from when designing your business card. This could be a minor material adjustment, like going with a heavier cardstock, or one that’s textured with linen or cotton.
However, there are more exotic material options available, such as rubber, wood or acrylic. These alternative materials are much more durable than paper and won’t be ruined if they get wet. Further, they’re unusual enough to make a memorable impact and offer their own design features. For instance, an acrylic business card is naturally transparent, which can be leveraged in a creative way.
Professional printers can also format your business card in a standout way – like reducing its size or slightly altering its shape. Take care here not to format a business card that’s hard to fit in a wallet, but even a subtle curve will get attention.
How Can A Professional Printer Develop an Engaging, Standout Business Card Design?
Graphic design plays a big role in business card impact. The right design approach will depend on your role and the industry you operate in. If you work in law or medicine, a readable, classic typeface is appropriate. If you run a marketing firm or a trendy bar, a bold, one-of-a-kind design makes more sense. Professional printers have experience working with a variety of clients and can therefore identify the best fonts, colors and other design touches for any business card.
Professional printers also have a deep template portfolio to draw from, so you can see how your business card would look in an array of styles at a glance.
With expert designers at the ready, your professional printer can adjust your graphics as needed, ensuring you get the exact look you’re going for with your business card.
How Can a Professional Printer Assist with Integrating a Compelling CTA?
Professional printers are marketing experts and therefore have experience working with any kind of sales copy. That includes developing compelling calls to action, or CTAs. A business card CTA can be a traditional bolt of interesting sales copy, typeset under your name and business title, or placed on the back of your business card. The business card could also integrate a QR code that sends people straight to your portfolio or a contact info form.
Some go even bolder. For example, a bookstore owner or a librarian may hand out business cards that double as bookmarks. A brewery may opt for business cards that can also function as drink coasters. A tool or outdoor outfitter may go with a metal business card that can also be used as a multitool. Service providers can use their business cards as an appointment reminder or calendar as well. Again, professional printers can advise their clients on the best approach for their business cards and execute the idea.
How Can An Expert Printing Company Help Your Business Cards Make a Positive Impact?
Your business card says a lot about you or your business, so make sure it says the right things by partnering with a commercial printing partner.
A commercial printing partner can do much more than design an attention-catching business card—they can make smart recommendations regarding your brand and customer profile as well, so all your branding is in alignment. The professionals can also provide alternative materials and printing techniques, which can help your business card stand out in a sea of cardstock.
With a professional printing partner on hand, you’ll have greater control over your brand marks and will be able to make adjustments much faster. If you rely on seasonal branding, for example, a commercial printer will be a valuable resource for your marketing department. If your company needs to expand its marketing or branding efforts in a different direction, a trusted professional printer can guide it in the right direction. When you find the right printing company for your business cards, consider the additional ways they can help you promote your brand.
