UNION & POLITICAL PRINTING

With more than a century’s worth of experience as a union printer, Carroll Printing is equipped to serve political printing needs for a variety of clients. This includes a comprehensive variety of promotional items like caps, pens, shirts, buttons and lapel pins.

Perhaps more importantly, we can develop a full range of campaign print materials to improve voter outreach and brand recognition. This includes the following:

• Various political signage, like rally signs and yard signs
• Banners, including wall banners and pop-up banners
• Political mailers and push cards
• Letterhead, thank you notes and contribution envelopes

Together, these political print materials can drive your campaign to new levels of awareness and effectiveness, and it takes an experienced political printer to provide the necessary quality and reliability.

Union and Political Printing Materials for Campaigns

Union commercial printers can produce a full range of political print materials, including the following campaign essentials:

• Political signage, including yard signs – Political printing is largely focused on producing various forms of political signage. This includes yard signs made from durable materials designed to resist weather and constant UV exposure. 
  

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  Political banners and decals – Political banners are popular for their large size and resulting visual impact. Banners are typically made from vinyl, as it offers a valuable mix of durability and strong color production. 
  

• Political mailers – Political mailers remain an effective outreach option for campaign managers because people trust print. In fact, some of the most enthusiastic voters trust print even more. Surveys show that people also spend more time looking at the print materials they receive, so incorporating print mail initiatives is still recommended for political campaigns.
• Push cards – Push cards are simple and inexpensive to produce and provide a quick summary of your campaign platform. They can be mailed out or handed out at campaign events to inform and persuade.
  
• Political letterhead, envelopes and notes – Any outbound correspondence from your campaign will be more effective on official letterhead. This, combined with custom-designed envelopes and thank you notes will convey the tone that your campaign is looking for.

In addition to print campaign materials, union printers can develop promotional materials and takeaways that can leave a lasting impression on potential voters. This includes branded apparel (caps and shirts), pens and pins (lapel), campaign buttons and other small items that can be produced and given away in large quantities.

There are a few reasons why political and outreach campaigns incorporate promotional items into their branding approach. For example:

• Promotional items are more likely to leave a positive impression of your political campaign – Promotional marketing is a proven winner in many industries and can be successfully adapted for political campaigns, too. It’s effective because people respond positively to getting a free cap, shirt, keychain or other takeaway. Political careers swing on voter sentiment, and something as simple as a promotional item can generate positive momentum on the margins. 
  
• Promotional political items provide a longer-term brand awareness benefit – Because they provide a function, promotional items have a longer lifespan than most other print materials. A branded pen or mug will be used repeatedly and provide an ongoing brand benefit, whereas most print materials are discarded soon after they are received.
  
• Promotional items can spread awareness of your political campaign beyond the recipient – Some promotional items (apparel, in particular) can spread your campaign messaging far beyond the original recipient. Shirts and caps turn people into walking billboards, potentially reaching hundreds of people in a single day. It’s difficult to put a price tag on that kind of branding value.

Union Political Printing is a Powerful Tool for Building a Successful Campaign

Union-affiliated political printing has a long history of success in political races – a history of success that dates back more than 200 years. Although the technology has changed, the benefits haven’t. Expert political printing remains an effective way to generate campaign awareness, improve voter sentiment and achieve better results on election day.

Those benefits can only be realized with an expert commercial printer who has worked with political campaigns in the past. Carroll Printing is a well-resourced union printer that is able to scale up its operations to meet your campaign’s changing needs and deliver the kind of quality that will help your political print materials change hearts and minds.