Finding a reputable business that knows how to brand difficult items may increase awareness of your company and ultimately help your bottom line. Each day people are bombarded with advertisements when streaming videos, passing billboards, and even reading the back of the t-shirt of the person standing in front of them. In a market that is already saturated with messages, it is crucial to ensure that your company’s message reaches the right audience in a big way.
Key Elements That Facilitate Branding Difficult Items
One of the building blocks of a successful branding campaign is logo development. When creating a logo, extensive thought should be given to message, color, and commitment to the brand. If done correctly, these three components are the trifecta for solid brand recognition.
Be true to your corporate message. A logo is just a picture without meaning if it doesn’t clearly represent your corporate identity and mission. Ensure the logo effectively embodies what your company stands for, as well as its commitment to the craft.
Use color sparingly. A logo’s color simplicity allows for easy visibility and yields great versatility. A logo that is overly detailed or colorful will not translate across all art mediums and surfaces with the continuity necessary for brand recognition. For example, a complex logo that translates nicely onto the pages of a glossy publication may not have the exact same appearance when it is silk screened or engraved on a less forgiving surface.
Establish a long term commitment to the logo. Ensure the final logo conveys the intended message now and for years to come. This element is particularly crucial when it comes to branding difficult items, as once they are branded, it is in many cases permanent. Ideally, the logo will represent your company well through highs and lows and become a trusted symbol of credibility.
Considerations for Branding Difficult Items
While embroidery, silk screening, and engraving can be more difficult in application than a glossy publication, it is the out of the box surfaces than often provide the biggest challenges when determining how to brand difficult items. An excellent example of an unusual branding surface is that of a massive barn silo.
When working with a rarely branded medium, considering the surface composition and texture is a crucial first step. When it comes to branding a silo, the surface is generally diverse with both smooth and rough patches throughout. If welding comes off the silo, metal particles often remain stuck to the surface which then makes it uneven and unlikely for a decal to seal correctly with the use of a regular adhesive. In this case, a special fill adhesive is required to even out the surface and create a smooth, flat area that would properly accommodate a decal.
Especially when it comes to branding outdoor surfaces, light reflection is a necessary consideration. Depending on if the surface is located in a high or low light area, the logo lettering may need to be reflective. One color logos can easily be made to reflect light, but a multi-color logo is not as it requires the use of vinyl rather than printing. Fortunately, an expert branding team brought in to help with logo development would have advised your company of this caveat in the early stages. Companies who create a more complex and colorful logo on their own may be forced to rework the logo to accommodate reflection requirements.
Outdoor surfaces that must withstand extreme temperatures and hazardous conditions will require close attention to this detail when it comes to brand application. For a logo to adequately adhere and survive these conditions, only special heavy-duty materials can be used. When done properly, the application will contribute to the integrity and longevity of the application even in the presence of a harsh environment.
When determining how to brand difficult items, situations may arise that call for a highly specialized skill set. A seasoned branding professional should already have a wide network of trusted contacts in place for which they have already done due diligence. Since the branding process is only as good as the entire team, all the way from marketing experts to highly skilled contractors, employing the best of the best is key to your project’s success.
Why Branding and Marketing Experts Make All The Difference
When choosing a business that specializes in how to brand difficult items, expect them to be a willing and active part of the process from day one to cultivate a valuable partnership built on authenticity and trust. The process often requires several brainstorming sessions up front, which lead to an intimate understanding of the client’s identity, mission and vision, as well as their short-term and long-term goals. This collaboration is paramount to effectively communicating the client’s message and reaching the right audience.
A viable candidate should be a single source option for clients that includes, but is not limited to, the following services:
- Logo design support that enhances corporate identity and brand development
- Marketing programs that assist in creating promotional pieces such as signage, photography, and more
- Commercial and judicial printing for publications, letterhead, and banners
- Diverse applications of logos including apparel, decals, and other event-specific products
- Proven experience in how to brand difficult items for unique visibility